Women's taster sessions achieves 87% paticipation rate

North Foreland Golf Club
Case Study & Testimonials
The purpose of FORE! WOMEN is to increase female usage at golf courses and clubs and our goal is to reach a point of continuous recruitment. To facilitate this at North Foreland Golf Club, FORE! Women used four key strategies: partnership, media activity, taster sessions, and a sales process. As a result, they welcomed 61 women to four taster sessions within three months.
Goals
- To encourage female participation and remove their perception of the Golf Club
- To implement a process for continuous recruitment of new female members
- To raise awareness of the Academy and Short Course facility to residents in Thanet
Approach
- Partnership focused on brand and distribution
- Using media activities to raise awareness and generate interest
- Taster sessions to encourage participation at the golf club
- Implementation of a sales process
Results
- Generated a list of 70 women who are actively interested in golf
- 87 per cent of women participated in a golf taster session
- 3/5ths returned for a paid 1:1 or group lesson
- 10 per cent took up their Academy membership offer
- 20 women purchased and attended a 5 week improvement course
Read our testimonials from North Foreland Golf Club's Marketing Committee
Read testimonials from women who attended our taster sessions.